Feature Stories With Heart

Feature stories have heart. Feature stories have warmth. Most of all, feature stories force a writer / reporter to evaluate the human side of a community – beyond the facts, beyond the opinions – to find the spirit of the story.

I have always favored feature stories (or soft news) as a writer because it gives me the chance to get to know people on a higher level than straight news reporting (hard news) does. Beyond that, it also forces me to work as a reporter with feelings – yes, some reporters have actual feelings.

For the past few weeks, I've evaluated a variety of types of college feature stories in preparation for a workshop I'm presenting at the Associated Collegiate Press and College Media Advisers National College Media Convention. After sifting through stacks and stacks of archives of papers, I've come to the conclusion that college newspapers are much more active to seek out the feature elements than mainstream, professional newspapers.

My students (and former students) from The Montage, have compiled heartwarming stories of life and death, fun and frolics, and service and sacrifice. Here are a few examples:

"A Day in the Life of Mary Davis:" As a regular series, my students write personality profiles, covering students, faculty, staff, locals, etc. This particular story highlights an 86-year old student still eager to learn.

"Turning Lead into Gold:" This profile provides an in-depth look at a faculty member's passions.

"Inauguration Road:" Following a road trip to the White House for Barack Obama's engagement, two of my students compiled a piece about a 1st person account of the journey itself.

"What's Brewing in St. Louis:" Beer is a priority for many college students. Recognizing this, my students compiled an in-depth centerspread on St. Louis. Louis' beer culture, including a list of "things" to do with beer.

"The Vertical Expression of a Horizontal Desire:" Fun and frolics come in all shapes and sizes as detailed in this feature about the art of tango music.

This list of stories (found at http://www.meramecmontage.com ) includes a variety of subjects, topics, and angles. Primarily, though, these stories offer readers something "different," something soft – a much-needed break from the heart-wrenching news of reductions, murders, and swine flu statistics. Even more so, they offer reporters (whether student or professional) a chance to explore more than just the facts but rather the fun-loving spirit of life.

I could spend all day listing compelling, heart-warming and entertaining features that have been written by both students and professionals, but I'd rather open my eyes and seek the next big story that could possibly touch someone else's life and in return, touch mine.

Attractive Guess Handbags – New Collection

Every women in this world wants to look pretty, stylish, elegant and fashionable. To complete their entire look, women spend hours and hours shopping for their dresses, shoes and other accessories. If we are talking about fashion and style, we cannot forget to mention how important handbags are. A handbag is not only a fashion accessory, it is indeed a necessity.

Guess is a well known and a famous brand. Like other big brands, Guess is not very expensive and many women can afford to buy an original guess handbag as well as a replica. If you go through the wardrobe of a fashion conscious woman, you will definitely find a huge variety of Guess handbags. This brand is not only famous for handbags but for other accessories as well.

Guess has an amazing collection of handbags and most of the people who love to carry branded handbags do not have to compromise on replicas because Guess is easily affordable. You can find perfect quality, design, and material in Guess handbags. Guess has made it easy for people to buy perfect designer handbags without having to worry about the cost.

Guess has the most attractive and hot collection of handbags. They have a huge range of handbags, purses and bags. It is impossible to find so much variety at reasonable prices. The new collection of Guess handbags is welcomed by people who are aware of fashion and can acknowledge good and stylish stuff. The latest collection of Guess handbags is a mixture of contemporary and luxury designs. The collection also consists of bags with bohemian and traditional looks.

The new collection of Guess handbags has made the leather handbags popular once again. You can find a huge variety of leather purses, bags and handbags. Guess handbags are one of the most popular handbags and women look forward to their new collection every year. Satchels offered by Guess are among the most popular handbags and they are available in different styles, colors and textures.

If you are more of a casual person, the new collection offers Hobo bag from Guess. This bag has been specially designed for casual people and casual functions. If you are going to a formal event, you can find a huge collection of formal handbags as well. Another famous bag from Guess is Gelato handbags, which are very popular among students. Women love it because it has a perfect pink colour to offer.

If you are a huge Guess handbags fan, you can obviously differentiate between the original and a fake one. If you do not want to be deceived, make sure before buying that you are purchasing an original Guess. The best way to confirm is through the Guess website. Their official website displays the whole new range of handbags and if a design it is not available on the website, it is not an original Guess handbag.

Guess handbags have everything to offer to fashion conscious people. The new collection is outstanding as it has a lot of new designs, textures, and colors. The handbags are durable and stylish and the best thing is that they are not very expensive, which means anyone who is fashion conscious can buy a branded handbag.

Strategies Most Marketers Misunderstood In Influencer Marketing

Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.

This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.

Fail to understand the audience

Your audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.

Using Influencer Marketing in the wrong influencers/channel

Your marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Failure in conveying expectations with your influencers

Upon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.

Focused on the wrong KPIs

Influencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.

Avoided this strategy because you failed “once”

Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.

Neglected the call to action

Before you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?

If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.

Chosen an inappropriate agency to manage influencer relationship

Influencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.

Misapprehension of Influencer Marketing process

If you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.

Using Quotes To Compare Home Insurance Policies

Life is known for being unpredictable. As any experienced person would be more than ready to tell you, it is this unpredictability that is the cause of all types of happiness and sadness in a person's life. For example, a really dark side of this unpredictability is when it brings forth an accident which ends up damaging your house significantly. This would not only result in your sacred abode getting ruined but also lead to your future financial capabilities being damaged substantively.

However, you can http:\\/\\/lenderpromoscominfo.gaify the majority of adverse impacts of these kinds of unpredictable accidents simply by insuring your home. An insurance policy that is designed to protect you from the financial implications of your home getting damaged would be perfect to sidestep the adverse impacts of such situations. There are primarily three different types, with one special category, of these policies that you can buy.

The first type is the buildings only policy which is designed to protect the structure of the house and not the contents inside. The second type is the contents only policies which are the opposite of buildings only policies. These policies just focus on the contents inside your home and not the structure. As is obvious, while the former is good for landlords, the latter is better suited for tenants. However, if you own the house that you are staying in then you will need a policy that provides protection for both the building and the contents of the home. Here, you will need the third variant ie the comprehensive cover policy. A typical comprehensive policy would include things such as protection for the structure of your home, cover for your belongings inside, up to an agreed amount and a variety of other things like outbuildings cover, specific valued item cover, moveable bearings cover etc. The special category of policies includes highly customisable policies which can be taken out for special situations.

Buying such types of policies used to be a major problem in the earlier years because it would mean multiple meetings with the insurance representatives and complicated paperwork. Furthermore, if you were buying such policies a few years back then you would also have to deal with the uncertainty that maybe you did not buy the best policy in the market because you would not be able to compare multiple options. In contrast, online providers with the help of their home insurance quotes modules have made it extremely easy for the end user ie you to buy these policies. All you have to do is provide the online provider with the right information and you would receive semi-formal offers from them in the form of home insurance quotes. You can, rarely, go about comparing these offers from different online providers and pick out the one that meets your needs the most.

The advantage of doing this is a lot more than just getting the best policy. As a matter of fact, you would not only get the best insurance product but would also get it for affordable rates. Making sure that you are getting cheap home insurance policies is one of the qualities of online providers that really sets them apart from other sources.